Software Synthesis analyses the evolution of software companies in the age of AI - from how they're built and scaled, to how they go to market and create enduring value.

Join thousands of readers from leading firms like a16z, Sequoia, Databricks, Stripe and more that are building, scaling, or investing in software companies

I’m Akash Bajwa, a Principal at Earlybird Venture Capital, a European Seed firm.

What We Cover

Software Synthesis focuses on:

• Go-To-Market Excellence: Unpacking GTM strategies from leading operators and how these playbooks are changing in the age of AI

• AI End Markets: Examining market structures, value accrual between incumbents and startups, and implications for software companies

• Strategy: Playbooks that create enduring value in the age of AI

• Company Building: Insights on scaling from single-product to multi-product suites, talent density, org design and other traits of generational companies

This writing is complemented with an in-person event series called ‘Gradient Descending’, curating builders to dive deep into AI themes.

The Best Of Software Synthesis

Operator Insights

BizOps As The Connective Tissue In Startups: Bryan Chung

Design Partnership Masterclass: James Allgrove

A Product Marketing Masterclass with Superhuman's Alex Rodrigues

Claire Hughes Johnson: Scaling People

ElevenLabs' Carles Reina: Building Moats In AI

GTM

The Founder GTM Handbook

The Partnerships Handbook with Stefan Ross

Stripe CRO Eileen O'Mara: Serving The Enterprise

Consumer GTM insights for B2B software

Cloud GTM and Alliances

Mastering Solutions Engineering for Enterprise Sales with Zaki Bajwa, Snyk

Hiring Your First Sales Person: James Allgrove

AI

Vertical Integration: Model vs Product Companies

Forward Deployed Engineers: A Means To An End For AI Startups

The Future Of Application Software

The Post-R1 World

The End Of ARR

Software

Multi-Product In Pictures

Displacing Systems Of Record: Systems Of Action As A Wedge To Integrate And Surround

The Nuance Of Platformisation

The perils of customer selection

Constraints

Join a community of 7k+ founders, operators, and investors who read Software Synthesis every week.

Reach out at akash@earlybird.com to explore how we can collaborate.